WE WERE DRIVING A 2010 TOYOTA RAV4 LIMITED WITH APPROXIMATELY 68 MILES AND WITH AN AUTOMATIC TRANSMISSION. WE WERE STOPPED ON AN INCLINE WITH THE VEHICLE IN DRIVE. WHEN THE BRAKE WAS RELEASED AND BEFORE THE GAS PEDAL COULD BE PRESSED, THE VEHICLE ROLLED BACKWARDS AS IF IN NEUTRAL ALMOST HITTING A VEHICLE APPROACHING FROM THE REAR. THE VEHICLE WAS TAKEN TO THE DEALER WHERE THE PROBLEM WAS DUPLICATED MORE THAN ONCE ON AN INCLINE. THE DEALER(SERVICE SUPERVISOR) STATED THAT THIS IS A NORMAL OPERATION WITH THE AUTOMATIC TRANSMISSION AND FURTHER STATED THAT THE LEFT FOOT SHOULD BE KEPT ON THE BRAKE OR THE HAND BRAKE APPLIED WHILE STOPPED ON AN INCLINE. I FELT THAT THE VEHICLE WAS UNSAFE TO DRIVE AND SINCE THE VEHICLE WAS ONLY TWO DAYS OLD, THEY TOOK BACK THE VEHICLE. WE WERE TOLD THAT TOYOTA OFFERS A HILL ASSIST ITEM ON CERTAIN RAV4'S WITH A V6 AND 4CYL RAV4'S WITH A THIRD ROW SEAT ONLY. IN THE VEHICLE HAND BOOK THERE ARE NO CAUTIONS OR WARNINGS ABOUT THE VEHICLE ROLLING BACKWARDS WHILE STOPPED ON AN INCLINE AND IN DRIVE OR ANY OTHER WARNINGS OR CAUTIONS ABOUT THE TRANSMISSION THAT I COULD FIND. *TR